When I stepped into the CEO role at Alpha Timeshare Consultants, it didn’t feel like a promotion. It felt like taking over a family promise. My father started this company more than forty years ago with nothing but hard work and a belief that people deserved honesty in an industry that didn’t always offer it.

I grew up watching him work. He didn’t talk about strategy or growth targets. He spoke of people, the families who felt trapped by contracts they no longer wanted, the retirees who called crying because they didn’t know what to do. He would listen, take notes on a yellow pad, and tell them, “We’ll figure this out together.” That’s how he ran Alpha. It wasn’t fancy. It was personal.

When he passed away, I knew I couldn’t just keep the company alive. I had to help it grow in a world he had never faced.

Learning a New Kind of Leadership

My father built his business with handshakes and face-to-face conversations. My version of that happens through screens. People now look for help online, read reviews, and judge credibility before they ever make a call. That was new to me.

When I first started, I spent a lot of time learning how to translate his approach into the digital age. I had to understand websites, social media, and brand identity, things he never needed to think about. It was uncomfortable at first. But I realized the goal was still the same: earn trust. The method just looked different.

So I built our online presence to reflect who we really are. I didn’t want it to look like another faceless company with big claims. I wanted it to feel like what my father built, a place where people could come, get answers, and feel like someone was listening.

What I Learned About Trust

The timeshare industry is complicated. It’s filled with fine print, false promises, and many companies that come and go. That’s why trust is everything. From the start, I made it a rule that we would never promise what we couldn’t deliver.

We back every client with a money-back guarantee, and our success rate is over ninety-eight percent. Those numbers matter, but what matters more is that people feel safe when they come to us. Many of them are scared and frustrated. They’ve tried everything. By the time they reach Alpha, they’ve lost faith in the process. My job is to restore it.

That’s something I learned from my father. He always said that helping people out of bad situations means being steady when they can’t be.

Bringing a Family Company Into the Future

The shift to digital wasn’t easy. I had to rethink how we operated from the ground up. I learned to invest in good content, clear information, and open communication. I stopped thinking of marketing as sales and started thinking of it as education.

We began writing articles that explained what to watch out for in contracts and what options people really had. That transparency helped us reach more people than we ever could have through traditional advertising. Slowly, we started building a following of clients who felt they had finally found someone they could trust.

Within the company, I wanted to ensure the team shared the same values. Many of them have been here for years. They worked under my father and know how he did things. I listened to them, asked what they thought made us different, and built on that.

Our culture is simple. We do what we say we will. We stay reachable. We make sure every client understands what’s happening at every step. That’s how you build loyalty.

Giving Back

My father always believed in giving back. He never saw success as something you keep to yourself. That’s why community work is a big part of what we do. We’ve supported local charities, youth sports, and small business initiatives across Orlando.

That’s something I plan to continue as long as I’m here. This city gave my family everything. It’s where we built our name. Helping the community is how we honor that.

Looking Back and Moving Forward

Sometimes I think about what my father would say if he could see the company now. He might be surprised by how much has changed, but I think he’d recognize the heart of it. We’re still doing what he started, helping people find peace of mind and freedom from something that once felt impossible.

I’ve learned that leading a legacy business isn’t about holding on to the past. It’s about carrying its values forward into a new world. The tools have changed, but the mission hasn’t.

We still pick up the phone the same way he did. We still listen the same way he taught me.

Forty years ago, my father built Alpha Timeshare Consultants to help people move forward. Today, I carry that same mission. The promise is still the same: to be honest, to be steady, and to do the right thing for every client who puts their trust in us.

That’s what family means. And that’s what this company will always stand for.